Purpose – The purpose of this paper is to provide a set of measures that enable better understanding of online communities, their value and the strategic decisions best suited to them. Design/methodology/approach – After an initial definition of terms and classification of online...

Purpose – The purpose of this paper is to identify decision tools for determining how to structure a social media presence for senior executives. Design/methodology/approach – The desired decision tools emerge from a review of the opportunities and challenges facing senior executives in...

Purpose – The purpose of this paper is to determine whether there are some specific practices that communications professionals should follow in creating influence in a world in which people increasingly get their news via Facebook and other social media. Design/methodology/approach – The...

Purpose The purpose of this paper is to highlight the potential of digital transformation and innovation opportunities for intelligence analysis. Its focus is the development of individuals to exploit data and information technologies to better understand and counter organised criminal networks....

Purpose The purpose of this paper is to develop an understanding of the different personality types and Facebook behavior of the young Indian consumers in the context of e-tailing. With the increased popularity of Facebook, consumers and e-tailers are using it as a platform to connect better...

Purpose – The purpose of this paper is to examine the comprehensiveness and determinants of internet reporting by publicly listed Caribbean companies. Design/methodology/approach – In total, 65 companies with common shares listed on one of the four Caribbean stock exchanges, were included in...

The emergence of social media as a corporate disclosure channel has caused significant changes in the production and dissemination of corporate information. This review identifies important themes in recent research on the impact of social media on the corporate information environment and...

Purpose – The primary aim of this article is to identify theoretical foundations that can be used in research on social media in the context of international advertising research. An additional objective is to identify future research directions for theory building in this research area....

Purpose – Given the widespread popularity of social media, such as Twitter, Facebook, Google+, and LinkedIn, theorizing and understanding the user attitude and usage behavior of social media site is fundamental in developing future understandings and deployment of these new technologies. One...

Purpose Despite the blossoming nature of social media marketing, the nuances and implications among small- and medium-sized enterprises (SMEs) appear to be under-researched in literature. The purpose of this paper is to progress knowledge and offer extended understanding of the motivations and...