Purpose – The purpose of this paper is to conceptualise and discuss the possible insights that can be generated for product development by analysing the user-generated content available from various social media platforms. Design/methodology/approach – The paper reviews the role of user...

Purpose This exploratory research aims to (1) investigate the bright and dark sides of social media use during the COVID-19 pandemic; (2) explore the impact of demographic factors on social media usage; and (3) assess the effects of cultural dimensions on social media usage....

Purpose – Existing work on internet banking has provided substantial knowledge of the benefits and economic impacts of internet banking from the bank’s perspective. However, internet banking provides advantages for customers as well as the banking industry. The purpose of this paper is to...

Purpose – Data from social media (SM) has grown exponentially and created new opportunities for businesses to supplement their business intelligence (BI). However, there are many different platforms all of which are in a constant state of evolution. The purpose of this paper is to describe a...

Purpose – The purpose of this paper is to outline the potential of information technology, particularly social media and their affordances, in supporting knowledge creation within organizations. Design/methodology/approach – This is a conceptual paper which integrates the literature on both...

Purpose – The internal resources of a firm should not be regarded as the only source of innovation; organizations need to look at the external sources which can contribute greatly. This can happen through the recent development in technologies and the emergence of social media; such...

Purpose – The purpose of this paper is to address the shortcomings of limited research in forecasting the power of social media in India. Design/methodology/approach – This paper uses sentiment analysis and prediction algorithms to analyze the performance of Indian movies based on data...

Purpose The purpose of this paper is to create an organized picture of the current understanding of social media-based value creation and business models. Design/methodology/approach Following the process model presented by , a systematic literature review of academic journal articles published...

Purpose Influencer marketing mediated by social media is prevalent in social commerce. Micro-, meso- and macro-influencers all play an irreplaceable role in marketing. The purpose of this paper is to explore how companies with limited budgets choose influencers according to products' various...

Purpose – The purpose of this paper is to investigate the factors that influence Facebook usage among small and medium enterprises (SMEs). In addition, it examines the impact of Facebook usage on financial and non-financial performance of the SMEs. Design/methodology/approach – Using...