Tse, Ying Kei; Zhang, Minhao; Doherty, Bob; Chappell, Paul - In: Industrial Management & Data Systems 116 (2016) 6, pp. 1178-1200
Purpose – Social media has become an important part of daily interpersonal communication in contemporary society. The purpose of this paper is to explore the attitudes of UK consumers by identifying the hidden information in tweets, and provide a framework which can assist industry...