We examine the impact of social investing on charitable donations using a unique data set consisting of investment behaviors and donation transactions for over 10,000 customers of an investment app platform. We find that investors switching to a recently introduced social fund reduced their...

In this paper, we explain the repeat exposure effect of Internet advertising. By using a field data set of 34 advertising campaigns, we analyze functional forms of the repeat exposure effect of Internet advertising. Among four ad effectiveness measures including aided brand awareness, message...