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Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands

Gillespie, Brian; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of business research : JBR 82 (2018), pp. 90-102

Persistent link: https://www.econbiz.de/10011771789

Organizational unlearning and knowledge transfer in cross-border M&A : the roles of routine and knowledge compatibility

Wang, Xiangyang; Xi, Yujuan; Xie, Jingsi; Zhao, Yingxin - In: Journal of knowledge management 21 (2017) 6, pp. 1580-1595

Persistent link: https://www.econbiz.de/10011754872

Congruence in corporate social responsibility : connecting the identity and behavior of employers and employees

Haski-Leventhal, Debbie; Roza, Lonneke; Meijs, Lucas C. … - In: Journal of business ethics : JOBE 143 (2017) 1, pp. 35-51

Persistent link: https://www.econbiz.de/10011754891

How does ist fit? : exploring the congruence between organizations and their corporate social responsibility (CSR) activities

Jong, Menno D. T. de; Meer, Mark van der - In: Journal of business ethics : JOBE 143 (2017) 1, pp. 71-83

Persistent link: https://www.econbiz.de/10011754903

What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising

Bekk, Magdalena; Spörrle, Matthias; Völckner, Franziska; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 509-522

Persistent link: https://www.econbiz.de/10011780833

Effects of relational schema congruence on leader-member exchange

Tsai, Chou-Yu; Dionne, Shelley D.; Wang, An-Chih; … - In: The leadership quarterly : LQ ; an international … 28 (2017) 2, pp. 268-284

Persistent link: https://www.econbiz.de/10011707274

The influence of scent on virtual reality experiences : the role of aroma-content congruence

Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of business research : JBR 123 (2021), pp. 289-301

Persistent link: https://www.econbiz.de/10012430512

Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services

Alguacil, Mario; González-Serrano, María Huertas; … - In: European journal of international management : EJIM 15 (2021) 2/3, pp. 231-246

Persistent link: https://www.econbiz.de/10012504411

Sinfully decadent : priming effects of immoral advertising symbols on indulgence

Ilicic, Jasmina; Brennan, Stacey M.; Kulczynski, Alicia - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 61-73

Persistent link: https://www.econbiz.de/10012488850

The many faces of leadership : proposing research agenda through a review of literature

Asrar-ul-Haq, Muhammad; Anwar, Sadia - In: Future Business Journal 4 (2018) 2, pp. 179-188

Leadership is one of the most studied topics in organizational settings and has been studied in relation to several employee performance outcomes. Based on literature review, it is observed that the concept of congruence between leaders and followers is relatively new. As organizations spend a...

Persistent link: https://www.econbiz.de/10011959663