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How do controversial foreign country images affect consumers?

Ortega Egea, José Manuel; García-de-Frutos, Nieves - In: International journal of consumer studies 47 (2023) 5, pp. 1927-1949

Persistent link: https://www.econbiz.de/10014335652

Reputational self-awareness : an innovative career development tool

Foster, Jeff; Stone, Thomas H.; Jawahar, I. M.; … - In: Career development international 28 (2023) 6/7, pp. 793-815

Persistent link: https://www.econbiz.de/10014495090

Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention

Veloso, Mónica; Ieva, Marco; Gómez-Suárez, Mónica - In: Journal of hospitality marketing & management 33 (2024) 1, pp. 57-77

Persistent link: https://www.econbiz.de/10014438602

Moving beyond the economy : executive approval in Spain

Romero-Vidal, Xavier; Orriols, Lluís; Riera, Pedro - In: Economics and politics revisited : executive approval …, (pp. 181-203). 2023

Persistent link: https://www.econbiz.de/10014370534

The role of influencer-follower congruence in the relationship between influencer marketing and purchase behaviour

Venciute, Dominyka; Mackeviciene, Ieva; Kuslys, Marius; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014372610

The combined effects of positive and negative affect on job satisfaction and counterproductive work behavior

Lan, Junbang; Mao, Yina; Peng, Kelly Z.; Wang, Yong - In: Asia Pacific journal of management 39 (2022) 3, pp. 1051-1069

Persistent link: https://www.econbiz.de/10013357408

The role of diversity in emerging circular business models

Marinova, Della-Maria M.; Marinova, Svetla Trifonova - In: Diversity in action : managing diverse talent in a …, (pp. 205-238). 2022

Persistent link: https://www.econbiz.de/10014245799

Celebrities in advertising: looking for congruence or for likability?.

Le Roy, Isabelle; Fleck, Nathalie; Korchia, Michaël - Université Paris-Dauphine

Celebrities used as endorsers in advertising are often very popular ones. However, from a cognitive point of view (and more academic one), congruence between brand and celebrity seems to be very important too. Based on affective and cognitive theories to explain endorsement efficiency,...

Persistent link: https://www.econbiz.de/10008504538

Une application des modèles de traitement de l'information au parrainage : le rôle de la congruence.

Fleck-Dousteyssier, Nathalie - Université Paris-Dauphine

this pairing is relevant and expected and it does not fit when the pairing is not relevant and unexpected. From a … relevant and unexpected. A first exploratory study helps to understand the role and the nature of fit. …

Persistent link: https://www.econbiz.de/10008504540

Congruence in management control practices

Bento, Al; White, Lourdes Ferreira - In: International Journal of Accounting, Auditing and … 3 (2006) 3, pp. 304-319

We investigate the degree of congruence between preferred and actual levels of ten management control system (MCS) practices in the areas of budgeting, performance evaluation, and compensation. Survey results from responsibility centre managers indicate significant disagreements between...

Persistent link: https://www.econbiz.de/10008538817