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Relationship learning and performance enhancement via advanced information technology

“Bryan” Jean, Ruey‐Jer; Sinkovics, Rudolf R. - In: International Marketing Review 27 (2010) 2, pp. 200-222

applied technological innovation, a key IT resource, can enhance relationship learning for suppliers in their dealings with … technological innovation can improve supplier innovativeness directly. Interestingly however, applied technological innovation does … evidence on the contribution of applied technological innovation on enhancing relationship learning and innovation in interfirm …

Persistent link: https://www.econbiz.de/10014827486

Geographical pathways for SME internationalization: insights from an Italian sample

D'Angelo, Alfredo; Majocchi, Antonio; Zucchella, Antonella - In: International Marketing Review 30 (2013) 2, pp. 80-105

export performance of selected key intangible resources, namely, innovation, human resource management, networking and the … product innovation (innovation) positively impacts on SME export performance, irrespective of export destination, other … implications – Investing in product innovation and hiring specialist non‐family executives are associated with success on global …

Persistent link: https://www.econbiz.de/10014827574

A Cross‐national Examination of Innovation Resistance

Tansuhaj, Patriya; Gentry, James W.; John, Joby; Lee … - In: International Marketing Review 8 (1991) 3

values of fatalism, traditionalism, and religious commitment were found to explain cross‐cultural variation in innovation …

Persistent link: https://www.econbiz.de/10014827602

Exporting as an Innovative Behaviour: An Empirical Investigation

Samiee, Saeed; Walters, Peter G.P.; DuBois, Frank L. - In: International Marketing Review 10 (1993) 3

Examines the characteristics of firms which undertake exporting under their own volition and in the absence of external stimuli. In this context, internally‐induced export initiation is viewed as an innovative behaviour. The classification scheme employed in this study has a high degree of...

Persistent link: https://www.econbiz.de/10014827647

The Rise of Innovative Hot Spots: Silicon Valley and Route 128

Herbig, Paul A.; Golden, James E. - In: International Marketing Review 10 (1993) 3

their similarities and differences from the rest of the country as an explanation to understand better the innovation …

Persistent link: https://www.econbiz.de/10014827649

Towards the Fifth‐generation Innovation Process

Rothwell, Roy - In: International Marketing Review 11 (1994) 1, pp. 7-31

activities. These leading edge innovators are beginning to take on elements of the fifth‐generation (5G) innovation process …

Persistent link: https://www.econbiz.de/10014827664

New Products

Cooper, Robert G. - In: International Marketing Review 11 (1994) 1, pp. 60-76

What are the keys to superior new product performance? Integrates the results of several of NewProd studies of hundreds of new product successes and failures. Identifies the key drivers of new product performance, where “performance” is measured in a variety of ways, including profitability,...

Persistent link: https://www.econbiz.de/10014827667

Comment: The Evolution of Distribution Systems

Savitt, Ronald - In: International Marketing Review 11 (1994) 2, pp. 47-51

Offers a commentary on Mueller and Baron′s Case Note, which had sought to understand changes in distribution systems taking place in Central and Eastern Europe, and particularly in Hungary. Savitt criticizes the authors for disregarding the considerable research into change in distribution...

Persistent link: https://www.econbiz.de/10014827672

Identifying innovative national markets for technical consumer goods

Lynn, Michael; Gelb, Betsy D. - In: International Marketing Review 13 (1996) 6, pp. 43-57

Focuses on population characteristics that appear to make one nation more or less innovative for technical consumer products. Finds three predictors ‐ individualism, uncertainty avoidance and purchasing power ‐ to be related to national levels of new product ownership within Europe....

Persistent link: https://www.econbiz.de/10014827743

A taxonomy of countries based on inventive activity

Leal, Ricardo P.; Powers, Thomas L. - In: International Marketing Review 14 (1997) 6, pp. 445-460

Technological innovation is a major competitive input that directly translates into long‐term competitive advantage …

Persistent link: https://www.econbiz.de/10014827769