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This paper analyzes the optimal content regulation of direct-to-consumer advertisement (DTCA) in a pharmaceutical … typical subjective symptoms under enlightenment DTCA. The content regulation changes the nature of market competition and the … of the content regulation is ambiguous and depends, among other things, on the cost effectiveness of advertisement and …
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This chapter challenges the myth of pharmaceuticals constituting a Sun Rise industry of great potential for the future … pharmaceuticals industry with competitive advantages in international markets. It explains a pattern of systemic regulatory failure … resulting in the bad manufacturing practice of pharmaceuticals and bulk drugs manufacturers dumping untreated toxic and …
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"Drawing on anthropology, sociology and epidemiology, this multidisciplinary book investigates how pharmaceuticals are …
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EU countries closely regulate pharmaceutical prices whereas the U.S. does not. This paper shows how price constraints affect the profitability, stock returns, and R&D spending of EU and U.S. firms. Compared to EU firms, U.S. firms are more profitable, earn higher stock returns, and spend more on...
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