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Export intermediation and the internet: an activity-unbundling approach
Andersen, Poul Houman - In: International marketing review 22 (2005) 2, pp. 147-164
Persistent link: https://www.econbiz.de/10006238217
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Relationship development and marketing communication: An integrative model
Andersen, Poul Houman - In: The journal of business & industrial marketing 16 (2001) 3, pp. 167-182
Persistent link: https://www.econbiz.de/10007043783
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Emotions, trust and relationship development in business relationships: A conceptual model for buyer–seller dyads
Andersen, Poul Houman; Kumar, Rajesh - In: Industrial marketing management : the international … 35 (2006) 4, pp. 522
Persistent link: https://www.econbiz.de/10007259847
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Kim, W.Chan; Mauborgne, Renée; Andersen, Poul Houman; … - In: The Academy of Management review : AMR 33 (2008) 3, pp. 790-793
Persistent link: https://www.econbiz.de/10008073685
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Leading the Revolution
Hamel, Gary; Andersen, Poul Houman; Strandskov, Jesper - In: The Academy of Management review : AMR 33 (2008) 3, pp. 790
Persistent link: https://www.econbiz.de/10008073686
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Knowledge versus learning in internationalization of offshoring activities in China: A case study
Andersen, Poul Houman - In: Journal of engineering and technology management : JET-M 25 (2008) 3, pp. 184-199
Persistent link: https://www.econbiz.de/10008094688
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Taking action: new forms of student and manager involvement in business education
Andersen, Poul Houman; Rask, Morten - In: Marketing intelligence & planning 26 (2008) 2, pp. 145-165
Persistent link: https://www.econbiz.de/10007993472
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Taking action: new forms of student and manager involvement in business education
Andersen, Poul Houman; Rask, Morten - In: Marketing intelligence & planning 26 (2008) 2-3, pp. 145-165
Persistent link: https://www.econbiz.de/10008056069
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Together we share? Competitive and collaborative supplier interests in product development
Andersen, Poul Houman; Drejer, Ina - In: Technovation : the international journal of … 29 (2009) 10, pp. 690-704
Persistent link: https://www.econbiz.de/10008892511
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Diverging expectations in buyer–seller relationships: Institutional contexts and relationship norms
Andersen, Poul Houman; Christensen, Poul Rind; … - In: Industrial marketing management : the international … 38 (2009) 7, pp. 814-825
Persistent link: https://www.econbiz.de/10008894855