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Employee brand equity : scale development and validation

King, Ceridwyn; Grace, Debra; Funk, Daniel C. - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 268-288

Persistent link: https://www.econbiz.de/10009428111

IT employees' brand attitudes and the role of internal corporate communication : a survey of Indian IT industry

Sharma, Neha; Kamalanabhan, T. J. - In: International journal of business excellence 7 (2014) 1, pp. 52-75

Persistent link: https://www.econbiz.de/10011482021

Employer and employee branding : HR or PR?

Edwards, Martin R. - In: Managing human resources : personnel management in …, (pp. 266-286). 2005

Persistent link: https://www.econbiz.de/10003359893

Internal branding, employees' brand commitment and moderation role of transformational leadership : an empirical study in Indian telecommunication context

Binu Raj, Asha - In: Asia-Pacific journal of business administration 14 (2022) 3, pp. 285-308

Persistent link: https://www.econbiz.de/10013288049

Brand-self connections and brand prominence as drivers of employee brand attachment

Gill-Simmen, Lucy; MacInnis, Deborah J.; Eisingerich, … - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 128-146

Persistent link: https://www.econbiz.de/10011975475

Employees' online brand advocacy behaviors as a response to justice and emotion

Aksoy, Nilsah Cavdar; Yazici, Nihal; Duzenci, Ahmet - In: The journal of product & brand management 32 (2023) 6, pp. 878-891

Persistent link: https://www.econbiz.de/10014315457

Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace : a theoretical contribution

Sakka, Georgia; Ahammad, Mohammad F. - In: Journal of business research : JBR 119 (2020), pp. 354-363

Persistent link: https://www.econbiz.de/10012416994

A study of employer branding on employee attitude

Wadhawan, Seema; Sinha, Smrita - In: International journal of applied business and economic … 15 (2017) 1, pp. 363-371

Persistent link: https://www.econbiz.de/10011673393

When reputation management is people management : implications for employee voice

Wæraas, Arild; Dahle, Dag Yngve - In: European management journal 38 (2020) 2, pp. 277-287

Persistent link: https://www.econbiz.de/10012211832

Employer Branding : A Tool for Motivating and Retaining Employees

Singh, Ajay Kumar; Jain, Sonal - 2013

perception of employees about their employers. The sample was taken from two companies, namely, Taj Group of Hotels and E&Y. The … sample size was of 60 respondents including the employees of top level, middle level, and junior level management. The tests … order to create a good Employer Brand image which would help them to retain their employees and enhance motivation level …

Persistent link: https://www.econbiz.de/10014155915