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Understanding consumer preference between bundled and unbundled green offering
Shabbirhusain RV; Varshney, Sanjeev; Venugopal, Pingali; … - In: Journal of nonprofit & public sector marketing 34 (2022) 5, pp. 527-552
Persistent link: https://www.econbiz.de/10013465719
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A multidimensional lens of environmental consciousness : towards an environmentally conscious theory of planned behavior
Laheri, Vishal Kumar; Lim, Weng Marc; Arya, Purushottam … - In: Journal of consumer marketing 41 (2024) 3, pp. 281-297
Persistent link: https://www.econbiz.de/10014519739
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Factors influencing customers’ green purchasing intention : evidence from developing country
Razib Chandra Chanda; Salmi Mohd Isa; Ahmed, Tofayel - In: Journal of science and technology policy management : JSTPM 15 (2024) 5, pp. 1056-1084
Persistent link: https://www.econbiz.de/10015056245
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Die grüne Lüge : Weltrettung als profitables Geschäftsmodell
Hartmann, Kathrin - 2018
Buch zum gleichnamigen Film des Regisseurs Werner Boote. Behandelt wird das Thema "Greenwashing" an Beispielen wie Ökomode und Palmöl: Öko- und Bio-Produkte werden nicht zwangsläufig unter fairen Bedingungen hergestellt, in Extremfällen hat ihre Produktion sogar ökologisch verheerende...
Persistent link: https://www.econbiz.de/10012019763
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Green marketing : [challenges and opportunities for the new marketing age]
Ottman, Jacquelyn A. - 1994 - 1994 printing
Persistent link: https://www.econbiz.de/10000508554
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The Gort Cloud : the invisible force powering today's most visible green brands
Seireeni, Richard - 2008 - 1. print.
Marketing magic : Dr. Bronner's magic soap -- The consummate pitchman : earth friendly moving -- Unfuckers united : the … -- Driving fast in the green lane : Tesla motors, CalCars.org, hymotion, and Southern California Edison -- Marketing your green …
Persistent link: https://www.econbiz.de/10003769625
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Ethical marketing and the new consumer
Arnold, Chris - 2009 - 1. publ.
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of …
Persistent link: https://www.econbiz.de/10003794606
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Green marketing and advertising
Ongkrutraksa, Worawan Yim - In: The debate over corporate social responsibility, (pp. 365-378). 2007
Persistent link: https://www.econbiz.de/10003582829
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Green marketing : concepts and applications
Kadyan, Jagbir Singh; Kadyan, Suman - In: Global journal of business management : GJBM 5 (2011) 2, pp. 71-76
Persistent link: https://www.econbiz.de/10009571393
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Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
Jain, Rajendra (contributor); Lakhotia, Neha (contributor) - 2010 - 1st ed
Persistent link: https://www.econbiz.de/10009229921