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A literature review on the relationship between foreign trade and economic growth
Chen, Huan - In: International journal of economics and finance 1 (2009) 1, pp. 127-130
Persistent link: https://www.econbiz.de/10008904055
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College-aged young consumers' perceptions of social media marketing : the story of Instagram
Chen, Huan - In: Journal of current issues and research in advertising 39 (2018) 1, pp. 22-36
Persistent link: https://www.econbiz.de/10012242888
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"See me or not, I am there" : Chinese white-collar moviegoers’ interpretation of product placements in Chinese commercial movies
Chen, Huan; Lin, En-ying; Liu, Fang; Dai, Tingting - In: Journal of promotion management : JPM 19 (2013) 5, pp. 507-533
Persistent link: https://www.econbiz.de/10010233299
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Product placement in social games : qualitative research insights
Chen, Huan; Haley, Eric; Deterding, Audrey - In: Advertising in new formats and media : current research …, (pp. 335-360). 2016
Persistent link: https://www.econbiz.de/10011473445
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Product placement in social games : consumer experiences in China
Chen, Huan; Haley, Eric - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
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Consumers' perception on artificial intelligence applications in marketing communication
Chen, Huan; Chan-Olmsted, Slyvia; Kim, Julia; Sanabria, … - In: Qualitative market research : an international journal 25 (2022) 1, pp. 125-142
Persistent link: https://www.econbiz.de/10013162198
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How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.; Chen, Huan; Lee, Yu-Hao - In: The journal of product & brand management 31 (2022) 1, pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
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An expert with whom I can identify : the role of narratives in influencer marketing
Feng, Yang; Chen, Huan; Kong, Qian - In: International journal of advertising : the review of … 40 (2021) 7, pp. 972-993
Persistent link: https://www.econbiz.de/10012650614
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A qualitative study on local individual- or family-owned casual Chinese restaurants marketing communication strategies
Liang, Xuan; Chen, Huan - In: Journal of international food & agribusiness marketing 33 (2021) 3, pp. 243-264
Persistent link: https://www.econbiz.de/10012607598
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College-aged young consumers interpretations of product placement in social games
Chen, Huan; Deterding, Audrey - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 41-51
Persistent link: https://www.econbiz.de/10009742864