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The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands

Shayeb, Mirna El; El-Deeb, Sara - In: International journal of internet marketing and … 18 (2023) 1, pp. 28-57

Persistent link: https://www.econbiz.de/10014318240

Social media marketing influence on the purchase interest of MS Glow Care Product

Nurcahyani, Dian Nastiti; Ishak, Asmai - 2023

Persistent link: https://www.econbiz.de/10014325907

Increasing sales through social media marketing : the role of customer brand attachment, brand trust, and brand equity

Heidari, Shahin; Zarei, Mehrnaz; Daneshfar, Alireza; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 1, pp. 224-234

Persistent link: https://www.econbiz.de/10014282108

Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement

Zhang, Jennifer Shiyue; Su, Leona Yi Fan - In: International journal of advertising : the review of … 42 (2023) 6, pp. 1088-1109

Persistent link: https://www.econbiz.de/10014321554

Understanding the role of social media marketing and technology adoption model in shaping customer adoption of digital banking

Basoeki, Jonathan Bagus Pradhana; Agus, Anna Amalyah - In: The South East Asian journal of management 17 (2023) 2, pp. 50-73

Persistent link: https://www.econbiz.de/10014429032

Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention

Silaban, Pantas H.; Silalahi, Andri Dayarana K.; … - In: Cogent business & management 9 (2022) 1, pp. 1-17

. While marketers implement marketing strategies to include products in YouTube content, YouTubers communicate products to …

Persistent link: https://www.econbiz.de/10014429109

What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter

Sharief, Omar; Elsharnouby, Tamer H. - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 49-76

Persistent link: https://www.econbiz.de/10014447584

Using funny memes for social media marketing : the moderating role of bandwagon cues

Yang, Guolan - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 944-960

Persistent link: https://www.econbiz.de/10013357210

How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness

Rana, Meghna; Arora, Nilesh - In: Journal of global marketing 35 (2022) 3, pp. 248-267

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The effect of social media activities on brand loyalty for banks : the role of brand trust

Althuwaini, Sulaiman - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-10

The aim of this research was to examine the impact of social media marketing activities on brand trust and brand … located in Saudi Arabia, data were gleaned and analyzed via Smart-PLS (3.0). The findings showed that social media marketing …. This study emphasizes the role of trust as mediating brand loyalty in social media marketing. The implications for …

Persistent link: https://www.econbiz.de/10013470237