Kraus, Sascha; Filser, Matthias; Eggers, Fabian; Hills, … - In: Journal of Research in Marketing and Entrepreneurship 14 (2012) 1, pp. 6-26
Purpose – Entrepreneurial marketing (EM) is at the brink of becoming an established discipline. To advance the field further and to better guide research efforts in different sub categories, the purpose of this paper is to examine the field's intellectual structure with the help of citation...
