Um Produkte erfolgreich im Markt zu positionieren, müssen diese den Qualitätsanforderungen der Konsumenten entsprechen. Vor diesem Hintergrund wurde an den Fallbeispielen Schweinefleisch und Kartoffeln das verbraucherorientierte Qualitätsurteil analysiert. Produkte unterscheiden sich im...

Toward an organizational cognitive neuroscience / by Michael J.R. Butler and Carl Senior -- Neuroimaging and psychophysiological measurement in organizational research : an agenda for research in organizational cognitive neuroscience / by Nick Lee and Laura Chamberlain -- Hormonal and genetic...

Cognitive load and efficiency in learning -- The psychology of efficiency -- Use visuals and audio narration to exploit working memory resources -- Focus attention and avoid split attention -- Weed your training to manage limited working memory capacity -- Provide external memory support to...

"The book focuses on the importance of adopting a trans-disciplinary approach, involving cognitive neuroscience, psychology, education, health and policy makers - when teachers, the medical profession and scientists work together, there is real hope for early diagnosis of, and appropriate...