Behavioural insights (BI) are lessons derived from the behavioural and social sciences, including decision making …

Decision and Decision-maker in an Industrial Environment developed around the observation that two different decision …-makers, faced with the same problem, may not make the same decision. The book proposes explanations for this, ranging from the … wholly rational to the irrational, and analyzes different factors in decision-making, such as the intention of the decision …