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Werbung als Investition
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Werbungsbetrieb
582
Vereinigte Staaten
183
Werbung
79
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38
Marktforschung
37
Advertising
28
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24
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23
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18
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16
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15
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15
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13
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12
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Preisgestaltung
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Marketing
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6
Verbraucherschutz
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Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Barban, Arnold M.
4
Dhalla, Nariman K.
4
Lambin, Jean-Jacques
4
Silk, Alvin J.
4
Weiss, Doyle L.
4
Backman, Jules
3
Bogart, Leo
3
Broadbent, Simon
3
Buzzell, Robert D.
3
Clarke, Darral G.
3
Cohen, Dorothy
3
Comanor, William S.
3
Dunn, S. Watson
3
Ehrenberg, A. S. C.
3
Grass, Robert C.
3
Hermanns, Arnold
3
Houston, Franklin S.
3
Kuehn, Alfred A.
3
Little, John D. C.
3
Metwally, M. M.
3
Palda, Kristian S.
3
Picconi, Mario J.
3
Sandage, Charles Harold
3
Simon, Julian L.
3
Wallace, Wallace H.
3
Ward, Ronald W.
3
Wilson, Thomas A.
3
Winer, Russell S.
3
Woodside, Arch G.
3
Aaker, David A.
2
Alewell, Karl
2
Bearden, William O.
2
Bender, Ulrich
2
Benson, Purnell H.
2
Bhattacharyya, M. N.
2
Blattberg, Robert C.
2
Borden, Neil H.
2
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American Management Association
2
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
1
American Enterprise Institute for Public Policy Research
1
American Marketing Association
1
Association Nationale Advertisers
1
Association of the Bar of the City of New York
1
Bristol-Myers
1
Committee on Advertising
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
Economists Advisory Group
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Graduate School Of Business Administration
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Gruner + Jahr AG & Co, Marketing Service
1
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1
Institute of Practitioners in Advertising
1
Institute of Practitioners in Advertising <London>
1
London Press Exchange Limited
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
Progressive Grocer Magazine
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Spiegel-Verlag Rudolf Augstein <Hamburg>
1
University of California at Berkeley
1
Universität Zürich
1
Yankelovich, Skelly & White, Inc.
1
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Journal of advertising research
61
Journal of marketing research : JMR
33
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of business : B
15
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
9
The journal of industrial economics
7
The review of economics and statistics
7
Absatzwirtschaft
6
Decision sciences : DS
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
Houghton Mifflin Adviser in Marketing
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
Journal für Marktforschung
2
Journal of business economics : JBE
2
Journal of political economy
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
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ECONIS (ZBW)
582
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91
The Schwerin model : how you can use it to build your share of market
Kelly, Patrick J.
- In:
Readings in marketing : the qualitative and …
,
(pp. 366-376)
.
1967
Persistent link: https://www.econbiz.de/10002211068
Saved in:
92
COBRA : ein Verfahren zur Messung der Wirkung werblicher Aktivität
Keppler, Martin
- In:
Zeitschrift für Markt-, Meinungs- und …
23/24
(
1980/1981
),
pp. 5301-5308
Persistent link: https://www.econbiz.de/10002213264
Saved in:
93
Advertising procedure
Kleppner, Otto
-
1966
-
5. ed
Persistent link: https://www.econbiz.de/10002216732
Saved in:
94
Attitude data in allocation models
Klippel, R. Eugene
;
Bither, Stewart W.
- In:
Journal of advertising research
12
(
1972
)
2
,
pp. 20-24
Persistent link: https://www.econbiz.de/10002217332
Saved in:
95
Attitude measurement as a strategy determinant for standardization of multinational advertising fomats
Klippel, R. Eugene
;
Boewadt, Robert J.
- In:
Journal of international business studies : JIBS ; an …
5
(
1974
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10002217338
Saved in:
96
Does recall of an advertisment depend on its posotion in the magazine?
Frankel, Lester R.
;
Solov, Bernard M.
- In:
Journal of advertising research
2
(
1962
)
4
,
pp. 28-32
Persistent link: https://www.econbiz.de/10002221725
Saved in:
97
Kostet Werbung immer mehr Geld? : Nein! ; die Einschalt - Tarife wurden der Mediaverbreitung in beachtlichem Masse angepasst
Kirchner, Hans-Martin
- In:
Absatzwirtschaft
12
(
1969
)
18
,
pp. 19-23
Persistent link: https://www.econbiz.de/10002222197
Saved in:
98
Patterns of media-audience accumulation
Keller, Paul
- In:
Journal of marketing
30
(
1966
)
2
,
pp. 32-37
Persistent link: https://www.econbiz.de/10002224067
Saved in:
99
Two sources effects in magazine advertising
Fuchs, Douglas A.
- In:
Journal of marketing research : JMR
1
(
1964
)
3
,
pp. 59-62
Persistent link: https://www.econbiz.de/10002176679
Saved in:
100
The closest thing to measuring advertising effectiveness
Kernan, Jerome B.
;
McNeal, James U.
- In:
Business horizons
7
(
1964
)
4
,
pp. 73-80
Persistent link: https://www.econbiz.de/10002179102
Saved in:
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