A growing body of research suggests that an abundance of choices can lead to decision-making difficulties for consumers. Rather than maximizing utility, many consumers employ a satisficing decision-making approach, whereby they search for products sequentially until they find one that is...

Motivated by several practical selling scenarios that require previous purchases to unlock future options, we consider a multi-stage assortment optimization problem, where the seller makes sequential assortment decisions with commitment, and the customer makes sequential choices to maximize her...

Consider-then-choose models, borne out by empirical literature in marketing and psychology, explain that customers choose among alternatives in two phases, by first screening products to decide which alternatives to consider, before then ranking them. In this paper, we develop a dynamic...

The ranking-based choice model is a popular model in revenue management for predicting demand for a firm’s products based on the assortment of products that the firm offers to their customers. Because this model has a huge number of parameters, many different ranking-based choice models can be...