Sanchez, Ron; Shibata, Tomoatsu - In: Journal of open innovation : technology, market, and … 7 (2021) 4, pp. 1-22
of "Design Rules" advanced by Baldwin and Clark. We then propose a broader conceptualization called "Modularity Design … undertaken to implement successful modular development projects. We elaborate the critical role that the proposed Modularity … evidence in support of the proposed Modularity Design Rules through a case study of the Renault-Nissan Alliance's successful …