O presente trabalho tem por objetivo estimar o valor de visitação da Rua do Porto (ex-Rua da Praia), em Piracicaba (SP), que está localizada à margem esquerda do rio Piracicaba e antigamente habitada por pescadores e construtores de barcos. Hoje é área de preservação histórica, ainda...

The primary objective of this study was to estimate the willingness to pay (WTP) for a new intervention at the workplace: wholesome canteen takeaways (CTA), i.e. a low fat meal with a large amount of vegetables prepared at the workplace canteen that only requires re-heating. The contingent...

What determines the sustainability of sovereign debt? In this paper, we develop a model where myopic governments seek electoral popularity but can nevertheless commit credibly to service external debt. They do not default when they are poor because they would lose access to debt markets and be...

Many reports on consumer preference in West Africa indicate that consumers prefer imported rice to locally produced rice due to the inferior grain quality of the latter. Complementing these reports, this study was undertaken to provide valuable information to researchers and policy makers on...

The rising cost of wheat importation for the production of bread, a well-established and accepted food product relished by the general public, has been a matter of great concern to the Nigerian government in recent times. This has led to the increased interest in cassava flour which has been...

This study examined consumer’s willingness to pay for food safety attributes in bread in Lagos metropolis. It empirically analyzed the factors driving willingness to pay for improved bread and the effect of attributes on willingness to pay and mean willingness to pay for improved bread. The...

Purpose The purpose of this study is to examine the trend toward purchasing locally grown food and evaluate if tourists visiting Hawai'i are willing to pay more for locally produced foods that are more ecologically sustainable. Design/methodology/approach A research questionnaire was developed...

Purpose This study identifies antecedents and consequences of destination brand engagement (DBE) that have redefined the tourists' behavior during the COVID-19 outbreak. Specifically, it assesses the impact of social media interaction and destination authenticity on DBE and DBE's effect on...

Purpose – The purpose of this paper is to determine consumers’ willingness to pay (WTP) for organic versus conventionally produced cotton apparel, and to explore the role of purchase behaviors, apparel attributes and consumer beliefs about organics in purchase decisions....

Purpose The purpose of this paper is to investigate the celebrity-brand association from a different perspective. Design/methodology/approach This study uses exploratory factor analysis, confirmatory factor analysis, and binary logistic regression. Findings This study conceptualizes...