Al Jarah, Ahmad; Emeagwali, Okechukwu Lawrence - In: Social Responsibility Journal 13 (2017) 4, pp. 678-697
Purpose The purpose of this paper is to examine the impact of corporate social responsibility (CSR) on the behavioral intention (BI) of customers (e.g. repurchase/revisit intention, spread word of mouth, loyalty, willingness to pay). Design/methodology/approach A quantitative meta-analysis of 37...