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This article highlights the need for network-related research in family business. It provides a concise review of network related constructs and shows potential applications for family business research. It further highlights issues related to data collection and analysis. The article concludes...
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Purpose: This paper aims to examine how olfactory imagery, triggered by scent brand names prior to smelling, influences scented-product purchase intention. Design/methodology/approach: Five studies were conducted. Logistic regression analysis was used to predict likelihood of olfactory imagery...
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