The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly...

With changing customer attitudes toward consumption and function homogenization, product appearance designs have an increasing influence on the purchase decision. Customer characteristics and emotional factors play an important role here. This study proposes a novel approach for modelling...

Introduction : overview of the book -- Contributor biographies -- Personality theories / Ceri Sims -- Personality encoded in graphic expression -- Graphic expression and personality / Gloria Moss -- Inferring personality from drawings / Bill Wylie -- Personality as reflected in creatives'...