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What makes offline word-of-mouth more influential than online word-of-mouth?

Bayraktar, Ahmet; Erdogan, Emine - In: Global journal of business research : GJBR 9 (2015) 2, pp. 95-107

Persistent link: https://www.econbiz.de/10011284721

A sales forecasting model for consumer products based on the influence of online word-of-mouth

Chern, Ching-Chin; Wei, Chih-Ping; Shen, Fang-Yi; Fan, … - In: Information systems and e-business management : ISeB 13 (2015) 3, pp. 445-473

Persistent link: https://www.econbiz.de/10011373606

Localized twitter opinion mining using sentiment analysis

Hridoy, Syed Anwar; Ekram, M. Tahmid; Bhuiyan, Mohammad … - In: Decision Analytics 2 (2015), pp. 1-19

Analysis of public information from social media could yield interesting results and insights into the world of public opinions about almost any product, service or personality. Social network data is one of the most effective and accurate indicators of public sentiment. In this paper we have...

Persistent link: https://www.econbiz.de/10011377017

Automatische Auswertung von Kundenmeinungen : Opinion Mining am Beispiel eines Projekts für die Versicherungswirtschaft

Reinel, Dirk; Scheidt, Jörg - In: Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …, (pp. 129-149). 2015

Persistent link: https://www.econbiz.de/10011308014

Inferring urban land use using large-scale social media check-in data

Zhan, Xianyuan; Ukkusuri, Satish V.; Zhu, Feng - In: Networks and spatial economics : a journal of … 14 (2014) 3/4, pp. 647-667

Persistent link: https://www.econbiz.de/10011308762

Insights from hashtag #supplychain and Twitter Analytics : considering Twitter and Twitter data for supply chain practice and research

Chae, Bongsug - In: International journal of production economics 165 (2015), pp. 247-259

Persistent link: https://www.econbiz.de/10011309038

Leverage RAF to find domain experts on research social network services : a big data analytics methodology with MapReduce framework

Sun, Jianshan; Xu, Wei; Ma, Jian; Sun, Jiasen - In: International journal of production economics 165 (2015), pp. 185-193

Persistent link: https://www.econbiz.de/10011309051

An analytical journey towards big data

Phillips-Wren, Gloria; Hoskisson, Angela - In: Journal of decision systems 24 (2015) 1, pp. 87-102

Persistent link: https://www.econbiz.de/10011333339

Predicting the influence of users' posted information for eWOM advertising in social networks

Chen, Yen-liang; Tang, Kwei; Wu, Chia-Chi; Jheng, Ru-Yun - In: Electronic commerce research and applications 13 (2014) 6, pp. 431-439

Persistent link: https://www.econbiz.de/10011349110

Big data for better urban life? : an exploratory study of critical urban issues in two Caribbean Cities : Paramaribo (Suriname) and Port of Spain (Trinidad and Tobago)

Pfeffer, Karin; Verrest, Hebe; Poorthuis, Ate - In: The European journal of development research : journal … 27 (2015) 4, pp. 505-522

Persistent link: https://www.econbiz.de/10011349954