Narrow search
Showing 41 - 50 of 303
Cover Image
Neglected outcomes of customer satisfaction
Luo, Xueming; Homburg, Christian - In: Journal of marketing 71 (2007) 2, pp. 133-149
Persistent link: https://www.econbiz.de/10003557079
Cover Image
Internationalization and the performance of born-global SMEs: the mediating role of social networks
Zhou, Lianxi; Wu, Wei-ping; Luo, Xueming - In: Journal of international business studies : JIBS ; an … 38 (2007) 4, pp. 673-690
Persistent link: https://www.econbiz.de/10003508276
Cover Image
Time-series models of pricing the impact of marketing on firm value
Luo, Xueming; Pauwels, Koen H.; Hanssens, Dominique M. - In: Handbook of marketing and finance, (pp. 43-65). 2012
Persistent link: https://www.econbiz.de/10009552533
Cover Image
Product alliances, alliance networks, and shareholder value : evidence from the biopharmaceutical industry
Mani, Sudha; Luo, Xueming - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 9-22
Persistent link: https://www.econbiz.de/10010517017
Cover Image
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng; Gu, Bin; Luo, Xueming; Xu, Yunjie - In: Information systems research : ISR 26 (2015) 3, pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Cover Image
Sleeping with competitors : the impact of NPD phases on stock market reactions to horizontal collaboration
Wu, Qingsheng; Luo, Xueming; Slotegraaf, Rebecca J.; … - In: Journal of the Academy of Marketing Science 43 (2015) 4, pp. 490-511
Persistent link: https://www.econbiz.de/10011306302
Cover Image
Self-signaling and prosocial behavior : a cause marketing mobile field experiment
Dubé, Jean-Pierre; Luo, Xueming; Fang, Zheng - 2015
Persistent link: https://www.econbiz.de/10011336562
Cover Image
How effective is location-targeted mobile advertising?
Fang, Zheng; Luo, Xueming; Keith, Megan E. - In: MIT sloan management review 56 (2014/15) 2, pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Cover Image
Geo-conquesting : competitive locational targeting of mobile promotions
Fong, Nathan M.; Fang, Zheng; Luo, Xueming - In: Journal of marketing research : JMR 52 (2015) 5, pp. 726-735
Persistent link: https://www.econbiz.de/10011349855
Cover Image
The impact of brand rating dispersion on firm value
Luo, Xueming; Raithel, Sascha; Wiles, Michael A. - In: Journal of marketing research : JMR 50 (2013) 3, pp. 399-415
Persistent link: https://www.econbiz.de/10009755683