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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
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Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima; Medeiros, Janine Fleith de; … - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
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Neurofinance
Miendlarzewska, Ewa A.; Kometer, Michael; Preuschoff, … - In: Organizational research methods : ORM 22 (2019) 1, pp. 196-222
Persistent link: https://www.econbiz.de/10012005393
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Marketing and neurosciences : a future winning tandem
Andronescu, Daniel Adrian; Buiga, Andrei - In: Academic journal of economic studies 5 (2019) 4, pp. 132-138
Persistent link: https://www.econbiz.de/10012156645
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From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame; Bahoussa, Abdelaziz - 2023
Persistent link: https://www.econbiz.de/10014322170
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Antenarratives of organizational change : the microstoria of Burger King's storytelling in space, time and strategic context
Boje, David M.; Haley, Usha C. V.; Saylors, Rohny - In: Human relations 69 (2016) 2, pp. 391-418
Persistent link: https://www.econbiz.de/10011436734
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Ready the canons : the role of canonical stories in organizational sensemaking
Parrish, Dan - In: International journal of business communication : IJBC … 60 (2023) 1, pp. 202-233
Persistent link: https://www.econbiz.de/10014228989
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Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer neuroscience
Drugău-Constantin, Andreea - In: Economics, management and financial markets 13 (2018) 4, pp. 45-50
Persistent link: https://www.econbiz.de/10012028182
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"Women read ... men don't (or not so much)!" : how neuroscience can help package design?
Hamelin, Nicholas; Kishore, Nikhita; Harcar, Talha - In: Journal of euromarketing 26 (2017) 3/4, pp. 128-141
Persistent link: https://www.econbiz.de/10011878208
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321