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The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela; Rodriguez, Lulu - In: Health marketing quarterly 36 (2019) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
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Exploring the relationship between emotions and memorable tourism experiences through narratives
Servidio, Rocco; Ruffolo, Ida - In: Tourism management perspectives : TMP 20 (2016), pp. 151-160
Persistent link: https://www.econbiz.de/10011619566
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Organizational identity struggles and reconstruction during organizational change : narratives as symbolic, emotional and practical glue
Ernst, Jette; Schleiter, Astrid Jensen - In: Organization studies : an international … 42 (2021) 6, pp. 891-910
Persistent link: https://www.econbiz.de/10012522288
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Do it my way : a study on type, leadership and emotions
Lemmergaard, Jeanette; Howard, Clare - In: Critical perspectives on leadership : emotion, …, (pp. 59-85). 2013
Persistent link: https://www.econbiz.de/10010440391
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"It’s not all it's cracked up to be" : narratives of promotions in elite professional careers
Gustafsson, Stefanie; Swart, Juani - In: Human relations : towards the integration of the social … 73 (2020) 9, pp. 1199-1225
Persistent link: https://www.econbiz.de/10012260893
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"Stop crying your heart out" : how failed founders can use emotional failure narratives
Spieth, Patrick; Klusmann, Christian D.; Klein, Sascha - In: Review of managerial science : RMS 18 (2024) 6, pp. 1709-1741
Persistent link: https://www.econbiz.de/10014552626
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Universal emotional arc structure in advertisements and their favorability
Ghosh, Aruni; Deb, Madhurima - In: European journal of marketing 56 (2022) 4, pp. 1232-1267
Persistent link: https://www.econbiz.de/10013350959
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It's not all about the money : narratives on emotions after a sudden death in family businesses
Heinonen, Jarna; Ljunggren, Elisabet - In: Journal of small business and entrepreneurship : JSBE 34 (2022) 6, pp. 661-683
Persistent link: https://www.econbiz.de/10013415792
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Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 44 (2022) 4, pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
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Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin, Hong Kun; Min, Byueong-hyun; Kim, Jae Young - In: Economics & finance notes 12 (2023) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10014381147