Purpose – The purpose of this paper is to explore the tactics that mid-career professional working mothers use to improve their work-home balance. Design/methodology/approach – The qualitative study used in-depth interviews with 63 Brazilian professional working mothers aged between 37 and...

Purpose From social network theory, this study aims to understand how trust is built in a coopetition relationship. Design/methodology/approach A case study of a qualitative nature was carried out using several semi-structured interviews with managers of two Brazilian firms involved in a dyadic...

Purpose The purpose of this paper is to investigate the relationship between personal values and attitudes in an emerging market. And the authors verified whether the attitude plays a mediating role between personal values and the intention to purchase these products in the same market....