Purpose – This paper aims to examine the impact of product innovation attributes (complexity, relative advantage, compatibility, trialability and observability) on brand equity, and whether these attributes exert a different effect on low- versus high-equity brands. The moderating role of...

The aim of this paper is to investigate the role of online networking during the innovation process, including its role(s) in communication, cooperation and coordination. The paper neither implicitly assumes that online computer-based networking is a prerequisite for the innovation process nor...

From a wider perspective, the production and exchange of knowledge is the result of a dynamic and chaotic process of local actions and exchanges of knowledge which spread and interact in unpredictable and uncontrollable ways. At the micro level, however, it is possible to identify fundamentally...

In this paper we examine alternative strategies to innovation, in which sharing and co-operation play a critical part. The paper addresses the involvement of users in opening up the innovation process, which in turn gives the participating actors an interesting alternative for product...