Kaminskyi, Andrii; Nehrey, Maryna; Babenko, Vitalina; … - In: Journal of risk and financial management : JRFM 15 (2022) 12, pp. 1-13
others. The model of optimal correspondence between "risk-return-marketing efforts" is elaborated in the mentioned segments …. Marketing efforts are considered in the context of the optimization of the marketing-budget allocation. Our approach was …, and marketing-resources allocation for borrower's inflow is constructed. The results can be applied to the customer …