Jin, Ginger Zhe; Lu, Zhentong; Zhou, Xiaolu; Fang, Lu - 2023 - Last updated: August 15, 2023
In this paper, we empirically study how flagship entry in an online marketplace affects consumers, the platform, and … various sellers on the platform. We find flagship entry may benefit consumers by expanding the choice set, by intensifying … price competition within the entry brand, and by improving consumer perception for parts of the platform. In the meantime …