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Marketing systems : a listen, learn, leverage framework
Domegan, Christine; Brychkov, Dmitry; McHugh, Patricia; … - In: Journal of macromarketing 40 (2020) 3, pp. 380-395
Persistent link: https://www.econbiz.de/10012264048
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Fit in cause-related marketing : an integrative retrospective
Pracejus, John W.; Deng, Qian; Olsen, G. Douglas; … - In: Journal of global scholars of marketing science : … 30 (2020) 2, pp. 105-114
Persistent link: https://www.econbiz.de/10012257932
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Sustainability, social marketing, veterinarians and United States veterans
Bonaparte, Yvette Lynne; White, Sharon D. - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
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Exploring catholic social teaching in a social marketing context : history, lessons and future directions
Dann, Susan; Dann, Stephen - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 412-424
Persistent link: https://www.econbiz.de/10011623750
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Understanding caregivers' intentions for their child to walk to school : further application of the theory of planned behavior
Schuster, Lisa; Kubacki, Krzysztof; Rundle-Thiele, Sharyn - In: Health marketing quarterly 33 (2016) 4, pp. 307-320
Persistent link: https://www.econbiz.de/10011628483
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The case for workforce development in social marketing
Pounds, Lea - In: Health marketing quarterly 33 (2016) 4, pp. 321-326
Persistent link: https://www.econbiz.de/10011628485
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Where do we go from here? : a research agenda for Islamic marketing borrowing from social marketing
Koku, Paul Sergius; Jusoh, Osman - In: International journal of islamic marketing and branding 1 (2015) 1, pp. 5-15
Persistent link: https://www.econbiz.de/10011719762
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Place identity and sustainable consumption : implications for social marketing
Lee, Christina Kwai Choi; Yap, Sheau-Fen; Levy, Deborah S. - In: Journal of strategic marketing 24 (2016) 7, pp. 578-593
Persistent link: https://www.econbiz.de/10011587746
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The stigma of mental illness : using segmentation for social change
Yeh, Marie A.; Jewell, Robert D.; Thomas, Veronica L. - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 97-116
Persistent link: https://www.econbiz.de/10011690546
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Use of marketing in social enterprises
Satar, Mir Shahid; Shibu, John; Siraj, Sadaf - In: International journal of social entrepreneurship and … 4 (2016) 1, pp. 16-24
Persistent link: https://www.econbiz.de/10011603599