professionalization of sports and the desires of teams and fans to have the best and most commercially successful athletes. U …At least as early as the ancient Olympic games, athletes have traveled to engage in competition. Participation in the … games was so revered that military truces were enacted to secure the safety of spectators and athletes alike. In modern …

Despite an increased level of females’ participation in sports, the media coverage is still very low and inadvertently … the use of female athletes as product endorsers has received limited attention. The purpose of this study is to provide an … empirical insight into the frequency and nature of portrayals of female athlete endorsers in UK Sports Magazine by replicating …

sports are considered non-revenue sports, and thus differences in sports revenues should not impact coaching salaries. We … analyze salaries of head coaches in these sports to determine if i) coaches in women’s soccer earn systematically less than … resources dedicated to the sport …

The study of sport in the economy presents a rich arena for the application of sharply focused microeconomics … follows the tradition of empirical and theoretical analysis of sport economics and econometrics. Including contributions by … relations, attendance and demand, and the economic impact of sport in communities. A wide range of topics is explored within …