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Quantitative research methods in consumer psychology : contemporary and data-driven approaches

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Influencer Marketing : Grundlagen, Strategie und Management

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Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren immer mehr etabliert und entwickelt sich langsam aus der Experimentierphase zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich immer mehr Standards und allgemeingültige...

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Experiential marketing : consumer behaviour, customer experience and the 7Es

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Chinese consumers : exploring the world's largest demographic

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Customer equity drivers and repurchase intent among B2B customers : the moderating role of perceived switching cost

Srivastava, Vibhava; Rangarajan, Deva; Badrinarayanan, … - In: The journal of business & industrial marketing 39 (2024) 5, pp. 949-966

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Analyzing music in advertising : television commercials and consumer choice

Graakjær, Nicolai. - 2015

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Housing market capitalization of pipeline risk : evidence from a shock to salience and awareness

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Modeling user intentions for electric vehicle adoption in Thailand : incorporating multilayer preference heterogeneity

Champahom, Thanapong; Se, Chamroeun; Laphrom, Wimon; … - In: Logistics 8 (2024) 3, pp. 1-22

Background: The automotive industry is pivotal in advancing sustainability, with electric vehicles (EVs) essential for reducing emissions and promoting cleaner transport. This study examines the determinants of EV adoption intentions in Thailand, integrating demographic and psychographic factors...

Persistent link: https://www.econbiz.de/10015081023