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Drivers of customer-brand relationship quality : a case of mainland chinese hotel loyalty program members
Lo, Ada Sau-Yee; Im, Holly Hyunjung - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 763-782
Persistent link: https://www.econbiz.de/10010469262
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Customer advocacy and the impact of B2B loyalty programs
Lacey, Russell; Morgan, Robert M. - In: The journal of business & industrial marketing 24 (2009) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10009524670
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Where is the love? : investigating multiple membership and hotel customer loyalty
Xiong, Lina; King, Ceridwyn; Hu, Clark - In: International journal of contemporary hospitality management 26 (2014) 4, pp. 572-592
Persistent link: https://www.econbiz.de/10010387389
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Kundennetze als Differenzierungsmöglichkeit bai Kundenkartensystemen
Voeth, Markus; Rabe, Christina - In: Jahrbuch der Absatz- und Verbrauchsforschung 50 (2004) 3, pp. 276-295
Persistent link: https://www.econbiz.de/10002401245
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Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay; Sesé, F. Javier; Krafft, Manfred - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
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The dark side of channel loyalty programmes : managing tier demotion and deceitful behaviours
Cox, David - In: European journal of marketing 56 (2022) 9, pp. 2533-2545
Persistent link: https://www.econbiz.de/10013457370
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Influence of special treatment benefits on Generation Y students' attitude towards retail point-based loyalty programmes : retail point-based loyalty programmes
Neves, Jacinta Ana; Redda, Ephrem Habtemichael; De … - 2022
Persistent link: https://www.econbiz.de/10013445485
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Value preferences for rewards and loyalty programs of South African financial institutions
Coetzee, Johan; Raubenheimer, Louis - In: International journal of economics and business … 26 (2023) 4, pp. 530-556
Persistent link: https://www.econbiz.de/10015063234
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Customer satisfaction as a mediator between causes (trust and communication) and the outcome (customer loyalty) in business-to-business relationship marketing in the South African...
Mbango, Phineas; Phiri, M. A. - In: Journal of governance and regulation : international … 4 (2015) 3, pp. 79-88
Persistent link: https://www.econbiz.de/10011609458
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A validation of META-RELQUAL under South African micro-enterprise banking customers
Mostert, Pierre; Zietsman, Mariette; Svensson, Göran - In: International journal of business excellence 18 (2019) 4, pp. 549-569
Persistent link: https://www.econbiz.de/10012145702