Everaert, Patricia; Bruggeman, Werner - In: International Journal of Operations & Production Management 22 (2002) 12, pp. 1339-1353
Investigates the impact of using cost targets during new product development (NPD), in terms of design quality, product cost and development time. An NPD environment with cost targets is compared with an NPD environment where design engineers receive no specific cost targets, but are expected to...