Industry has a particular responsibility to shape the transformation from our current economy into an ecologically and socially sustainable one. The ongoing digitalization and networking of industrial value chains as the core of Industry 4.0 offer new opportunities and capabilities for...

The idea of mass customization is to turn customers' heterogeneous needs into an opportunity to create value, challenging the “one size fits all” assumption of traditional mass production. In this paper, we explore the characteristics of successful mass customization implementation at the...