Zhao, Chenfang; Liu, Zhiyang; Zhang, Chao - In: Journal of innovation & knowledge : JIK 8 (2023) 3, pp. 1-13
Digital entrepreneurial narratives compensate for the limited interactivity of traditional entrepreneurship narratives. This is achieved by incorporating elements of social entrepreneurship into tangible, real or fictional scenarios, thereby providing immersive experiences for the audience. In...