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Dwivedi, Yogesh Kumar
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30
Rita, Paulo
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28
Hajli, Nick
28
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28
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27
Ozuem, Wilson
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Tan, Yong
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Moro, Sérgio
24
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23
Saxton, Gregory D.
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Gu, Bin
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Skiera, Bernd
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Berger, Jonah
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Law, Rob
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Ruyter, Ko de
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Li, Gang
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of hospitality management
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158
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Industrial marketing management : the international journal for industrial and high-tech firms
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Business horizons
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Springer eBook Collection
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Journal of travel and tourism marketing
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Cogent business & management
100
Journal of internet commerce
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Management information systems : mis quarterly
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International journal of advertising : the review of marketing communications
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International journal of networking and virtual organisations : IJNVO
99
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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European journal of operational research : EJOR
95
International journal of production research
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International journal of contemporary hospitality management
90
Journal of electronic commerce research : JECR
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of hospitality marketing & management
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USB Cologne (EcoSocSci)
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1
User response to e-WOM in social networks : how to predict a content influence in Twitter
Dahka, Zohreh Yousefi
;
Hajiheydari, Nastaran
;
Rouhani, Saeed
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10012200014
Saved in:
2
A sales forecasting model for consumer products based on the influence of online word-of-mouth
Chern, Ching-Chin
;
Wei, Chih-Ping
;
Shen, Fang-Yi
;
Fan, …
- In:
Information systems and e-business management : ISeB
13
(
2015
)
3
,
pp. 445-473
Persistent link: https://www.econbiz.de/10011373606
Saved in:
3
Online word-of-mouth reviews
Huo, Jing
;
Gou, Qinglong
;
Dai, Qi
;
Huang, Zhimin
-
2014
Persistent link: https://www.econbiz.de/10010369829
Saved in:
4
Sentiment Analyse mit lokalen Grammatiken : wissensbasierter Ansatz zur Extraktion von Sentiments in Hotelbewertungen
Wolfgruber, Marlene
-
2015
Persistent link: https://www.econbiz.de/10011437469
Saved in:
5
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
6
The reliability of online review helpfulness
Wan, Yun
;
Nakayama, Makoto
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 179-189
Persistent link: https://www.econbiz.de/10010424800
Saved in:
7
Social influence's impact on reader perceptions of online reviews
Cheng, Yi-Hsiu
;
Ho, Hui-Yi
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 883-887
Persistent link: https://www.econbiz.de/10010504951
Saved in:
8
Digging for gold with a simple tool : validating text mining in studying electronic word-of-mouth (eWOM) communication
Tang, Chuanyi
;
Guo, Lin
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10010490149
Saved in:
9
The influence of online reviews to online hotels booking intentions
Zhao, Xinyuan
;
Wang, Liang
;
Guo, Xiao
;
Law, Chun Hung …
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1343-1364
Persistent link: https://www.econbiz.de/10011403403
Saved in:
10
Online review solicitations reduce extremity bias in online review distributions and increase their representativeness
Karaman, Hülya
- In:
Management science : journal of the Institute for …
67
(
2021
)
7
,
pp. 4420-4445
Persistent link: https://www.econbiz.de/10012624571
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