Calic, Goran; Arseneault, Rene; Ghasemaghaei, Maryam - In: Journal of business ethics : JBE 182 (2023) 3, pp. 875-896
In this study, we explore the impact of Machiavellian rhetoric on fundraising within the increasingly important context of online crowdfunding. The "all-or-nothing" funding model used by the world’s largest crowdfunding platform, Kickstarter, may be an attractive context in which entrepreneurs...