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Cultural metaphors : enhancing consumer pleasure in ethnic servicescapes
Elliot, Esi A.
;
Cherian, Joseph A.
;
Casakin, Hernan
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1004-1012
Persistent link: https://www.econbiz.de/10009755377
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2
Microcredit and metaphors in subsistence markets
Elliot, Esi A.
;
Cherian, Joseph A.
;
Elaydi, Raed
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010379885
Saved in:
3
Brand meaning in higher education : leaving the shallows via deep metaphors
Wilson, Elizabeth J.
;
Elliot, Esi A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3058-3068
Persistent link: https://www.econbiz.de/10011507915
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4
African microentrepreneurship : the reality of everyday challenges
DeBerry-Spence, Benet
;
Elliot, Esi A.
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1665-1673
Persistent link: https://www.econbiz.de/10009683172
Saved in:
5
A multicultural blend : metaphors, cognitive social capital and multiculturalism
Elliot, Esi A.
;
Xiao, Yazhen
;
Wilson, Elizabeth J.
- In:
International marketing review
32
(
2015
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011296965
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6
Artrepreneurship and transmodernity
Elliot, Esi A.
;
Cavazos, Carmina
- In:
Journal of business research : JBR
131
(
2021
),
pp. 722-734
Persistent link: https://www.econbiz.de/10012545114
Saved in:
7
Cross-cultural creativity : conceptualization and propositions for global new product development
Elliot, Esi A.
;
Nakata, Cheryl
- In:
The journal of product innovation management : an …
30
(
2013
),
pp. 110-125
Persistent link: https://www.econbiz.de/10010211477
Saved in:
8
Inter-firm trust between emerging markets : Chinese firms in Africa
Elliot, Esi A.
;
Zhu, Zhen
;
Wang, Fei-Ling
- In:
Journal of macromarketing
39
(
2019
)
3
,
pp. 304-333
Persistent link: https://www.econbiz.de/10012109482
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9
Artrepreneurship and learning in ethnic markets
Elliot, Esi A.
;
Jamal, Ahmad
;
Cherian, Joseph A.
- In:
Journal of business research : JBR
82
(
2018
),
pp. 391-399
Persistent link: https://www.econbiz.de/10011771918
Saved in:
10
LGBTQ and religious identity conflict in service settings
Minton, Elizabeth A.
;
Cabano, Frank
;
Gardner, Meryl P.
; …
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 351-361
Persistent link: https://www.econbiz.de/10011742694
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