Narrow search
Showing 21 - 30 of 704,877
Cover Image
Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas; Zalfa Laili Hamzah; Noor Akma Mohd Salleh - In: The journal of brand management : an international journal 29 (2022) 2, pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Cover Image
"I'm hatin' it"! : negative consumer-brand relationships in online anti-brand communities
Brandão, Amélia Maria Pinto da Cunha; Popoli, Paolo - In: European journal of marketing 56 (2022) 2, pp. 622-650
Persistent link: https://www.econbiz.de/10013173442
Cover Image
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 91 (2018), pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Cover Image
A typology of customer experience with social media branded content : a netnographic study
Waqas, Muhammad; Zalfa Laili Hamzah; Noor Akma Mohd Salleh - In: International journal of internet marketing and … 14 (2020) 2, pp. 184-213
Persistent link: https://www.econbiz.de/10012252819
Cover Image
Exploring Japanese consumers' cultural meanings and consumption of American fashion
Lee, Juyoung; Son, Jihyeong - In: The international review of retail, distribution and … 27 (2017) 2, pp. 207-223
Persistent link: https://www.econbiz.de/10011704068
Cover Image
Applying a communicating vessels framework to CSR value co-creation : empirical evidence from professional team sport organizations
Kolyperas, Dimitrios; Anagnostopoulos, Christos; … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 702-719
Persistent link: https://www.econbiz.de/10011645897
Cover Image
Branding an industry?
Bajde, Domen - In: The journal of brand management : an international journal 26 (2019) 5, pp. 497-504
Persistent link: https://www.econbiz.de/10012060153
Cover Image
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Cover Image
Second wave true Norwegain black metal : an ideologically evil music scene?
Wallin, Jason J.; Podoshen, Jeffrey; Venkatesh, Vivek - In: Arts and the market 7 (2017) 2, pp. 159-173
Persistent link: https://www.econbiz.de/10011815157
Cover Image
Who's on the tourists' menu? : exploring the social significance of restaurant experiences for tourists
Matson-Barkat, Sheila; Robert-Demontrond, Philippe - In: Tourism management : research, policies, practice 69 (2018), pp. 566-578
Persistent link: https://www.econbiz.de/10011903622