Although the concept of frugal innovation is gaining popularity in both practitioner and academic discourse, there is no theoretically embedded definition and there exist few if any conceptual models to base future research on. We fulfil both gaps by analyzing the concept of ‘frugality' and...

There is growing interest among both private and public sectors to serve the underserved in emerging or developing countries leading to, what we call the market for frugal innovation. This paper is divided into two parts. First, we discuss the rhetoric surrounding frugal innovation and attempt...

"To date, books on low-cost or 'frugal innovation' have been practitioner-oriented and largely based on anecdotal evidence. This ground-breaking book provides a scholarly understanding of frugal innovation, drawing on empirical research. The resulting theoretical framework provides a basis from...

As the economy continues to shift from the production of goods to the delivery of services, one way in which an organization might set itself apart from its competition is through the delivery of high quality customer service. Therefore, a critical question for organizations becomes how to...