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Customer-to-customer interactions: broadening the scope of word of mouth research

Libai, Barak; Bolton, Ruth; Bügel, Marnix S.; Ruyter, Ko de - In: Journal of service research : JSR 13 (2010) 3, pp. 267-282

Persistent link: https://www.econbiz.de/10008652134

How consumer digital signals are reshaping the customer journey

Schweidel, David A.; Bart, Yakov; Inman, J. Jeffrey; … - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1257-1276

Persistent link: https://www.econbiz.de/10013463924

Interactive services : a framework, synthesis and research directions

Bolton, Ruth; Saxena-Iyer, Shruti - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 91-104

Persistent link: https://www.econbiz.de/10003833072

A comparison of customer commitment in five sectors using the psychological investment model

Bügel, Marnix S.; Bunk, Abraham P.; Verhoef, Peter C. - In: Journal of relationship marketing : innovations & … 9 (2010) 1, pp. 2-29

Persistent link: https://www.econbiz.de/10003974297

Customer intimacy and commitment to relationships with firms in five different sectors : preliminary evidence

Bügel, Marnix S.; Verhoef, Peter C.; Buunk, Bram - In: Journal of retailing and consumer services 18 (2011) 4, pp. 247-258

Persistent link: https://www.econbiz.de/10009232597

The impact of corporate social responsibility on customer attitudes and retention : the moderating role of brand success indicators

Doorn, Jenny van; Onrust, Marjolijn; Verhoef, Peter C.; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 607-619

Persistent link: https://www.econbiz.de/10011780885

Customer intimacy and commitment to relationships with firms in five different sectors: Preliminary evidence

Bügel, Marnix S.; Verhoef, Peter C.; Buunk, Abraham P. - In: Journal of retailing and consumer services 18 (2011) 4, pp. 247-259

Persistent link: https://www.econbiz.de/10009030351

The impact of social influence on the perceived helpfulness of online consumer reviews

Risselada, Hans; de Vries, Lisette; Verstappen, Mariska - In: European Journal of Marketing 52 (2018) 3/4, pp. 619-636

Purpose: This study aims to study to what extent the helpfulness votes others attach to a review affect a consumer’s perceived helpfulness of that review. In addition, the purpose of this study is to investigate whether this social influence moderates the relationships among several content...

Persistent link: https://www.econbiz.de/10012067897

Staying power of churn prediction models

Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: Journal of interactive marketing : a quarterly … 24 (2010) 3, pp. 198-208

Persistent link: https://www.econbiz.de/10008650983

Dynamic effects of social influence and direct marketing on the adoption of high-technology products

Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: Journal of marketing 78 (2014) 2, pp. 52-68

Persistent link: https://www.econbiz.de/10010345572

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