Purpose: This study aims to analyze the ways in which chief executive officers (CEOs) communicate via Twitter and help develop guidelines for effective tweeting strategies that can leverage Twitter in leadership communication. Design/methodology/approach: The authors conduct a large-scale...

Most companies aim to identify different groups of attractive customers in order to offer them appropriate products and/or services. To do this, companies need market segmentation. There is, however, a problem with the standard methods employed in market segmentation. The static inductive...

Purpose: the paper has three objectives: first, to reflect on the contribution of this journal to the study of retail location assessment and decision making; second, to use the results of a questionnaire survey of retailers to assess the employment of location assessment techniques a decade...

Purpose – The paper has three objectives: first, to reflect on the contribution of this journal to the study of retail location assessment and decision-making; second, to use the results of a questionnaire survey of retailers to assess the employment of location assessment techniques a decade...

The benefits that rigorous analysis can have for retail-store portfolio management in guiding and informing investment decisions (store expansion, closure, extension, refascia, and acquisition) is well established within the economic geography research literature. However, studies of retailers...

The manner in which knowledge is spatially generated, reproduced and diffused is of interest to students of economic geography and business management alike. This article seeks to contribute to these debates by drawing on the results of a year-long study with analysts working in...