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The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals

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Soziologie des Verbraucherverhaltens

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The dark side of social media : a consumer psychology perspective

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Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...

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