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Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember

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MKTG13 : principles of marketing

Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2021 - Sudent edition

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An examination of pro-stakeholder unethical behavior in the sales ethics subculture

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Sales force management

Hair, Joseph F.; Anderson, Rolph E.; Mehta, Rajiv; … - 2020 - Second edition

Part 1: Twenty-First-Century Sales Force Management. Introduction to Sales Force Management and Its Evolving Roles. Managing Ethics in a Sales Environment. Customer Relationship Management (CRM) and Building Partnerships. The Selling Process -- Part 2: Organizing and Developing the Sales Force....