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Marketing and branding in family business : assessing the landscape and charting a path forward

Binz Astrachan, Claudia; Prügl, Reinhard; Hair, Joseph F. - In: Journal of family business strategy 10 (2019) 1, pp. 3-7

Persistent link: https://www.econbiz.de/10012061005

Business ethics, corporate social responsibility, and brand attitudes : an exploratory study

Ferrell, Odies C.; Harrison, Dana E.; Ferrell, Linda; … - In: Journal of business research : JBR 95 (2019), pp. 491-501

Persistent link: https://www.econbiz.de/10011980387

All autonomy is not created equal : the countervailing effects of salesperson autonomy on burnout

Matthews, Lucy; Beeler, Lisa; Zablah, Alex R.; Hair, … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 3, pp. 303-322

Persistent link: https://www.econbiz.de/10011963035

Definition, conceptualization and measurement of consumer-based retailer brand equity

Troiville, Julien; Hair, Joseph F.; Cliquet, Gérard - In: Journal of retailing and consumer services 50 (2019), pp. 73-84

Persistent link: https://www.econbiz.de/10012114123

Secondary agency conflicts : a synthesis and proposed measurement model

Sutton, Christine; Veliyath, Rajaram; Pieper, Torsten M.; … - In: Long range planning : LRP ; international journal of … 51 (2018) 5, pp. 720-735

Persistent link: https://www.econbiz.de/10011938025

Star marketer's impact on the market strategy choice

Vlašić, Goran; Hair, Joseph F.; Krupka, Zoran - In: Management : journal of contemporary management issues 22 (2017) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10012144799

A taxonomy for financial services selling

Hain, Joie S.; Rutherford, Brian N.; Hair, Joseph F. - In: Journal of personal selling & sales management : JPSSM 39 (2019) 2, pp. 172-188

Persistent link: https://www.econbiz.de/10012200867

Essentials of marketing research

Hair, Joseph F.; Ortinau, David J.; Harrison, Dana E. - 2021 - Fifth Edition, International Student Edition

"First, in the last few years, data collection has migrated quickly to online approaches, and by 2019 represented more than 60 percent of all data collection methods. The movement to online methods of data collection has necessitated the addition of considerable new material on this topic. The...

Persistent link: https://www.econbiz.de/10012040657

The use of technology in direct-selling marketing channels : digital avenues for dynamic growth

Harrison, Dana E.; Hair, Joseph F. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 39-50

Persistent link: https://www.econbiz.de/10011749083

The implications of research methodologies for hospitality practitioners in an age of consumer and data complexity : editorial

Line, Nathaniel D.; Cho, Meehee; Hair, Joseph F. - In: The Cornell hospitality quarterly 62 (2021) 1, pp. 4-7

Persistent link: https://www.econbiz.de/10012426005