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A review of recent approaches for capturing heterogeneity in partial least squares path modelling
Sarstedt, Marko - In: Journal of modelling in management 3 (2008) 2, pp. 140-161
Persistent link: https://www.econbiz.de/10008270597
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Über die Effekte von Corporate Social Responsibility auf unternehmerische Zielgrößen
Sarstedt, Marko; Ganßauge, Rebecca - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 38 (2009) 10, pp. 500-504
Persistent link: https://www.econbiz.de/10008328051
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Art for the Sake of the Corporation: Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen Help Explore the Effect of Sponsorship on Corporate Reputations
Schwaiger, Manfred; Sarstedt, Marko; Taylor, Charles R - In: Journal of advertising research 50 (2010) 1, pp. 77-91
Persistent link: https://www.econbiz.de/10008427953
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More for Less? A Comparison of Single-Item and Multi-Item Measures
Sarstedt, Marko; Wilczynski, Petra - In: Die Betriebswirtschaft : DBW 69 (2009) 2, pp. 211-228
Persistent link: https://www.econbiz.de/10008238689
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On the value relevance of customer satisfaction. Multiple drivers and multiple markets
Raithel, Sascha; Sarstedt, Marko; Scharf, Sebastian; … - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 509-526
Persistent link: https://www.econbiz.de/10009977653
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Developing a measurement approach for reputation of non-profit organizations
Sarstedt, Marko; Schloderer, Matthias Peter - In: International journal of nonprofit and voluntary sector … 15 (2010) 3, pp. 276-299
Persistent link: https://www.econbiz.de/10009882340
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The time vs. money effect. A conceptual replication
Müller, Holger; Lehmann, Sebastian; Sarstedt, Marko - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 199-200
Persistent link: https://www.econbiz.de/10010098528
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Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities
Sarstedt, Marko; Wilczynski, Petra; Melewar, T.C. - In: Journal of world business : JWB 48 (2013) 3, pp. 329-339
Persistent link: https://www.econbiz.de/10010133820
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Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective
Diamantopoulos, Adamantios; Sarstedt, Marko; Fuchs, … - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 434-450
Persistent link: https://www.econbiz.de/10009845004
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Einfluss der internen Qualität auf die Servicequalität und Kundenzufriedenheit
Höck, Michael; Ringle, Christian M; Sarstedt, Marko - In: Die Betriebswirtschaft : DBW 71 (2011) 6, pp. 577-577
Persistent link: https://www.econbiz.de/10009808867