Purpose Value Chain Analysis (VCA) is established as a diagnostic tool. The purpose of this study is to extend existing applications and develop an iterative and relational method. to facilitate the application of VCA to agri-food chains as a strategic process rather than a diagnostic tool....

This report is the result of a study undertaken by the Centre of Excellence Science Seafood & Health (CESSH) and the Department of Agriculture and Food Western Australia (DAFWA) as part of the Seafood CRC Project improving the Supply chain for selected WA Seafood Products The primary objectives...

Purpose: This study aims to examine the effect of country of origin (COO) on customers' value expectation and willingness to pay by employing signalling theory and cue utilisation. Design/methodology/approach: The data were collected from 386 customers via an online survey in the context of...

This paper outlines the results of an exploratory survey on the business use of the Internet in China in four areas, including; strategic goals, marketing communications, marketing logistics, and relationship management. The results of this study are then compared to a similar study conducted by...

This paper presents a case study of the initial planning and implementation of an emerging e-model, community portals, in a regional Queensland community, focusing on the adoption of this model by the two key stakeholder groups of businesses and consumers. Our study was undertaken in two stages:...

Purpose: The purpose of this paper is to assist service management academics and providers of positional services (i.e. services that provide status attainment benefits to consumers) to better understand how the envy reflex of outperformed consumers operates as an endemic emotional theme that,...